This conversation is an absolute ode to doing what you love. Florence and James Kennedy, founders of Petalon are icons of sheer graft, determination, passion and love. Their business is everything to them, Petalon is not only a labour of love but a glimpse into their soul. As consumers, they wanted more affordable, more beautiful flowers than was currently available and so they set out on an incredible journey together to find a solution. Secure in the knowledge that they would always be each other's biggest cheerleaders, they embarked on a life-changing adventure. If you are trying to start a business doing what you love, then this is the perfect example of what those early years could look and feel like for you. A journey of love, strength and learning, this conversation bears witness to the importance of remaining true to your values and always having the courage to try. #AD Conversations of Inspiration is brought to you with support from Dell Technologies. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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