How does a beauty counter girl, become the beauty industry’s most powerful women at 50? This week, Holly speaks to Caroline Hirons. Born in Liverpool but her childhood spent in Mississippi, Caroline’s greatest influences on her life were her grandmother and mother both of whom were beauty counter girls. With a love of the glamour and strong memories of the scents and makeup so loved by her heroines, you would imagine that Caroline’s path to beauty industry powerhouse was set. But after many years herself on the beauty counter at Harvey Nichols, it was at 40, when Caroline started her blog, that her life took a dramatic turn. Fast forward 10 years, 13 million views on YouTube, 120 million views on her blog, and her latest book ‘Skincare’ has topped the Amazon bestsellers list on pre-order alone, Caroline’s success and legions of fans for her no-nonsense approach to skincare continues to grow. Funny, honest, and truly authentic - this conversation covers everything from harnessing the power of social media and the role YouTube can play in building a brand, to remaining truly authentic and unapologetic for staying true to your own values and views. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

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