At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga's new brand direction, what the company's "connected commerce" message means, and why the future of its three CPQ paths matters for customers and prospects alike. Frank also looks at the emerging split between Advantage and PROS CPQ, Conga's iFrame-based approach to surfacing Advantage capabilities inside its Salesforce-based product, and why price optimization and AiMe stood out as important parts of the story. The result is a balanced, practical debrief for anyone trying to understand where Conga appears to be heading — and what buyers should watch next. Note: We go on a short spring break and will be back by April 5

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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