#509 How Top Entrepreneurs Delegate & Scale At Light Speed Without Sacrificing What Matters Most with Tracy Holland (Confidence Classic)
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There's nothing more important to me than figuring out how to continue to bring other women entrepreneurs into this fold so that they can receive the same guidance, support, and frankly, tools for how to win your time back and be more disciplined with yourself about when you're at work, what do you work on that brings an ROI versus what do you delegate and how do you find your who network to hire who's instead of trying to how all the way to the end or to the finish line.
Come on this journey with me. Each week when you join me.
Hi, and welcome back. I'm so glad you're back with me this week. Okay, you are going to be so hyped for our show today. So buckle up and get ready. Today, we've got Tracy Holland. She's a founder, an investor, a board member, an entrepreneur who is an authority on beauty and wellness with a global, global track record of incubating and launching brands. Tracy has dedicated her career to creating new brands and success stories by spotlighting innovation, amplifying authentic and celebrity voices in beauty and personal care and nurturing promising talent, especially other female entrepreneurs. My girl is a girl that loves women. I love this. Most recently, Tracy's passion around women entrepreneurs and powerhouse women leaders inspired two initiatives, Potential to Powerhouse podcast focused on the success secrets of women leaders and Inner Fifth, an invite-only membership for elite female entrepreneurs.
Tracy Holland is also a founder and executive chairman of Goodwill Brands, a multi-brand, multi-category investor and operating model making both minority and majority investments into consumer-focused, founder-led brands. Formerly, Tracy was co-founder and CEO of Hatch Beauty Brands, which she led for over a decade before selling the company. She built Hatch Beauty Brands from a startup to a recognized global leader in beauty and wellness brands, generating more than $750 million in cumulative revenue before selling her position. Her awards and honors include, but not limited to, 2019 Fashion and Beauty Award for Beauty Service Provider of the Year, Ernst & Young Entrepreneur of the Year 2017. Holy cow.
An election to the Committee of 200, an organization of the most successful women business leaders globally. Holy resume. Tracy, thank you so much for being here.
Yo, yo, thank you.
Yo, yo, my people. I'm so hyped to hear. Okay, so Tracy, take us back because I happen to know your story and I can't wait for everyone else to hear it. Let's go back to the beginning a little because I do feel like your childhood and how you grew up has an impact on who you are today. And it's such an incredible story. If you could take us back a little bit.
Yes. So my dad is a nuclear physicist and my mom's a psychologist, both with PhDs. You know how God works. He delivers packages in small sizes. You never know what you're going to get. So they get me, oldest daughter, firstborn. And I was an entrepreneur from day one, much to their chagrin. So... I think I started every business known to man from, of course, the lemonade stand, collecting cans. I made and sold pies to my neighbors. I did everything I could possibly think of to generate cash. Because as a kid, I thought this life that they've created is not the life for me. I saw them get up at 6.30 in the morning, get in the car, drive to work, be gone for 10 to 12 hours, come home, be aggravated, irritated, unhappy at each other's throat.
And I thought to myself, why would anyone want to sign up to go to work?
I want to pause you for a second. I very rarely do this because I'm super curious. Do you think then that just genetically you're born an entrepreneur and is that the way it has to be for everyone? Because I didn't think like that.
I think so. I think for me, understanding that money bought at that time dolls and toys and things that I wanted, why would you wait till Christmas to when you could go buy it for yourself, okay? Like second grade, third grade, when my parents would say, oh, put that on your Christmas list. I'm like, Christmas, it's March. What are you talking about? I'm not going to even want it at Christmas.
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