Confidence Classic: How To Show Up As The Most CONFIDENT Version Of Yourself with Kim Rittberg Digital Video Expert & Content Strategist
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Why is authenticity crucial for business success?
Nowadays, it's all about being authentic. And so I think that professionals just have to be themselves. And I really like, I'm the biggest cheerleader who's never been a cheerleader in high school. I really am such a cheerleader. I believe so strongly that everyone can put themselves out there and can use that to grow their business because you don't need to be perfect. Like you really don't, you don't need to be anchor. You just need to be yourself and the most confident version of yourself. Because if you believe in what you're talking about and you're knowledgeable, you're teaching people. You're educating people. And if you're funny, then you're entertaining them.
Come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity and set you up for a better tomorrow. I'm ready for my closeup. Tell me, have you been enjoying these new bonus confidence classics episodes we've been dropping on you every week? We've literally hundreds of episodes for you to listen to. So these bonuses are a great way to help you find the ones you may have already missed. I hope you love this one as much as I do. I'm so excited for you to meet Kim Rittberg today. She's an award-winning content strategy expert in TV, digital, video, and audio. She's been featured in Business Insider and spent 15 years as a media executive at Netflix, People Magazine, TV news and launching the first ever video unit for Us Weekly. I love Us Weekly.
Kim has been a speaker and instructor at Penn, Syracuse University and General Assembly and is a graduate of the University of Pennsylvania Annenberg School. Through her company, Kim helps brands and professionals be better on camera and make unforgettable content to grow their business. She also hosts Mom's Exit Interview Podcast, which I was just on, after deciding to quit corporate to run her own business after working in the hospital while giving birth to her second child. And the podcast helps women craft careers that work for them instead of the other way around, even when it seems terrifying. Kim, thank you so much for being here today. Thank you so much for having me. First of all, tell us a story. How were you working when you were giving birth? Like, what is that whole nightmare? What happened?
How did Kim Rittberg transition to entrepreneurship?
It was a whole nightmare. That's exactly true. So I had been working in media for 15 years and I had the opportunity, like seriously dream job. I've been in TV news for 10 years. I switched into digital and I got to run the Us Weekly video unit and not just run it, but like build a business inside a business. And it was everything I wanted. Like I'm really like very ambitious.
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Chapters
6 chapters
1
Why is authenticity crucial for business success?
1:20–3:36
2
How did Kim Rittberg transition to entrepreneurship?
3:36–6:59
3
What are the challenges and strategies for video content creation?
6:59–14:34
4
How can businesses effectively use video without being salesy?
14:34–18:25
5
What is the M.E.S.S.Y framework for content strategy?
18:25–28:00
6
How can brands build a connection without direct selling?
28:00–48:37
Speakers
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