Welcome back to Creative CEO. In this video, I discuss the importance of diversifying marketing strategies for artists beyond social media, especially Instagram. Despite not going viral for six months, my business thrives thanks to various other tools. I emphasise the significance of not putting all your eggs in one basket and explore powerful alternatives like word-of-mouth, excellent customer service, email lists, and face-to-face events. I also highlight the benefits of collaborations, both online and offline, and maintaining a strong website with good SEO. By nurturing relationships and continuously engaging with clients, artists can build a loyal customer base and expand their reach.Leave me a review if you love this one! Georgie x Hosted on Acast. See acast.com/privacy for more information.

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