In this interview, we dive into the challenges and strategies of being a one-person marketing department. Our guest, Ken Lempit from the Austin Lawrence group, shares his wealth of knowledge from serving over 100 B2B SaaS clients.Ken emphasizes the importance of setting expectations, negotiating resources with the CEO, and benchmarking budget allocations. He also highlights the value of thought leadership and credible content in reaching the 97% of potential customers who are not actively searching for a solution."All of us are going after the 3%, and you're only going to get your share. The place where you're going to get more than your fair share is up in the funnel a little further, and that's the domain of thought leadership." - Ken LempitFollow Ken Lempit on LinkedInFollow host Steve MacDonald on LinkedIn

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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