Podcast 24: The tech leadership behind Long marketing cycles with Oded Cohen

Oded Cohen, Chief Technology Officer at Nativo Inc, joins CTO Confessions to share his tech leadership style within an impressive, cutting-edge marketing company – a company that helps organizations sell high ticket items with looooooooong marketing and sales cycles. Nativo uses big data and agile processes to connect the brands to the desired target audience. Some of the key takeaways from the podcast are: • How distributing leadership and decisions makes complex development environments more manageable • How freedom, flexibility, and honest conversations help the best creative ideas emerge • The in and outs of selling advertising to premium brands for long-term brand engagement Our Guest: Oded Cohen LinkedIn: https://www.linkedin.com/in/oded-cohen-78678a17/ Website: Nativo - The Leading Native Advertising Platform: https://www.nativo.com/ Twitter: https://twitter.com/nativo Intro and background music: Craig MacArthur - Power Shutoff (https://www.youtube.com/watch?v=x74iB_jtauw)

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