Customer Connect: A Customer Experience Podcast for Small Business Owners
A Retail Merchandising Strategy That Makes Customers Buy
29 May 2025
If your customers seem overwhelmed by options—or default to the cheapest item—this episode is for you. Nicole Keleher shares a practical, proven merchandising strategy to help shoppers choose with ease and spend with confidence.In this episode, you’ll learn:How to structure your product range into three clear tiers to guide confident decisionsSimple visual display tips that boost perceived value and encourage higher spendWays to train your team to present options effectively without pressureHow to apply this method across your store, website, and social mediaNo matter what you sell—homewares, fashion, skincare, gifts, or anything in between—this strategy will help you simplify choice, support your customers, and grow your business with intention.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers
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