Think “sitewide” means every product is on sale? So does your customer — and the ACCC.In this episode, Nicole Keleher discusses the recent fines imposed by the ACCC on Michael Hill, MyHouse, and Hairhouse Online for misleading advertising during Black Friday sales. She explores what went wrong, the importance of truthful advertising, and how small retailers can ensure compliance with consumer laws during promotional events like EOFY sales. Nicole also highlights similar regulations in the U.S. and Canada, emphasising the global importance of honest marketing practices.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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