Christmas in July isn’t just a bit of fun — it’s one of the best opportunities you have to bring revenue forward, secure bookings early, and take pressure off your peak season.In this episode of The Seasonal Operator Podcast, I walk through how to use Christmas in July properly — not as a few random posts, but as a structured sales and marketing opportunity.I share how we used a Christmas in July pre-order launch to generate six-figure sales, and how you can adapt that approach to suit your business — whether you’re a retailer, installer or wholesaler.We cover: How to structure a Christmas in July campaign so it actually converts Why pre-orders are one of the most valuable tools for smarter buying Ways retailers can use workshops, events and experiences to drive sales How installers can use July to lock in clients before the busy season How wholesalers can lead their customers and increase order value Using your email list to offer early access without discounting Bundles, starter packs and payment options to make it easier for customers to commit.If you want a stronger, more predictable season — July is where that starts.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: https://www.youtube.com/@theseasonaloperator

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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