Scaling Retail with Purpose: Sally Oulton’s Secrets to Lasting Growth

In this episode of The Retail Success Series, we’re joined by Sally Oulton, a multi-brand retail entrepreneur and founder of Coastal Vintage, Coast Imports, and SallyO.co. From humble beginnings selling vintage pieces out of her garage to running three thriving businesses including Bali sourcing tours for interior lovers—Sally shares her incredible journey of scaling with purpose.We dive into:How she built a retail brand from just $4,000The leap from online to bricks-and-mortarBuilding a wholesale arm in response to demandThe ins and outs of sourcing directly from overseasWhy authenticity, branding, and connection are her secret weaponsWhat it really takes to grow a product-based business in today’s marketWhether you’re a retailer, product founder, or just love a good origin story, this episode is packed with real-world wisdom and inspiration.Contact Sally at Coastal Vintage: coastalvintage.com.auCoast Imports: coastimports.com.auInstagram: www.instagram.com/sallyo.coInstagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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