What does a serious Christmas collector actually look for when they walk into your store or land on your website?In this episode of The Seasonal Operator Podcast, I sit down with Luke McKenzie — long-time Christmas enthusiast, collector and client — inside his extraordinary home display.Luke and his partner Chris decorate both inside and out, with more than 40 trees, large-scale lighting installations, villages and evolving themes each year. But this conversation isn’t just about beautiful décor. It’s about buying behaviour.We unpack:How passionate customers plan and purchase across the yearWhat drives loyalty beyond priceWhy relationships still matter in a digital worldWhat frustrates experienced buyersThe role of websites, fast dispatch and accurate stock levelsHow big-box retailers are changing the landscapeThe growing demand for nostalgia, smart lighting and practical innovationLuke shares openly about budgets, quality expectations, after-sales service, and the subtle differences that make him choose one retailer over another — even if they’re not the cheapest.Understanding the needs of your clients will help you invest your time and marketing budget in the things that truly matter to them. Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: https://www.youtube.com/@theseasonaloperator

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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