CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Episodes
Building the Future-Ready Digital Marketer (Season 2 Marketing Masterclass, Episode 1): CX with SG
02 Sep 2025
Contributed by Lukas
Imagine the familiar world of marketing suddenly shifting into a dynamic, unpredictable landscape where old maps no longer work. This is today’s rea...
The AI-First CMO and Enterprise Tech Leader (Season 2 Marketing Masterclass, Episode 10): CX with SG
02 Sep 2025
Contributed by Lukas
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’...
B2B E-commerce Growth Masterclass: Dual-Domain Strategy (Season 2 Marketing Masterclass, Episode 9): CX with SG
02 Sep 2025
Contributed by Lukas
The Convergence of B2B and Digital Commerce For decades, B2B and digital commerce seemed like separate worlds—one built on long-term relationships a...
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG
02 Sep 2025
Contributed by Lukas
In a crowded market where products feel interchangeable, how can your business truly stand out? This episode reveals why your brand is more than a log...
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG
02 Sep 2025
Contributed by Lukas
In today’s fast-moving business world, traditional marketing tactics no longer suffice. Many organizations pour resources into one-off campaigns tha...
Email Automation Marketing Masterclass (Season 2 Marketing Masterclass, Episode 6): CX with SG
02 Sep 2025
Contributed by Lukas
In today’s shifting digital landscape—where algorithms constantly change and platforms feel like rented land—one channel continues to prove its ...
Enterprise Paid Media: Strategy, Optimization, and Future (Season 2 Marketing Masterclass, Episode 5): CX with SG
02 Sep 2025
Contributed by Lukas
In today’s fast-paced business world, a few ads or a single campaign aren’t enough. Many enterprises chase short-term results while missing the bi...
Social Media Marketing Masterclass (Season 2 Marketing Masterclass, Episode 4): CX with SG
02 Sep 2025
Contributed by Lukas
Welcome to an exploration of social media’s evolution—from a simple digital town square to a core pillar of modern enterprise marketing. What once...
Enterprise Content Marketing Strategy (Season 2 Marketing Masterclass, Episode 3): CX with SG
02 Sep 2025
Contributed by Lukas
Welcome to a journey into modern enterprise growth, where content marketing evolves from a set of disconnected tactics into a true engine of business ...
Integrating SEO into Enterprise CX Strategy (Season 2 Marketing Masterclass, Episode 2): CX with SG
02 Sep 2025
Contributed by Lukas
Is your online presence playing hide-and-seek with customers? For too long, SEO was treated as a technical trick to outsmart algorithms. But the game ...
AI for CX and CRM Strategy and Architecture (Season 1, Episode 3): CX with SG
07 Jul 2025
Contributed by Lukas
Imagine a world where your business not only meets customer expectations but consistently anticipates and exceeds them. What if every interaction felt...
Business value of perfect CX and integrated value chain (Season 1, Episode 8): CX with SG
07 Jul 2025
Contributed by Lukas
Imagine your business and your customers are two sides of the same coin. A truly perfect customer experience is achieved when these two sides function...
Sustainability Centric Brand Equity (Season 1, Episode 7): CX with SG
07 Jul 2025
Contributed by Lukas
Unlock the secret to building a powerful brand that resonates deeply with today's conscious customers. As consumers increasingly prioritize susta...
Outcome driven Customer Experience and CRM strategy (Season 1, Episode 6): CX with SG
07 Jul 2025
Contributed by Lukas
In today's rapidly changing market, simply tweaking last year's plan isn't enough to truly win. Business leaders face a crucial choice:...
Creating synergy in customer experience during Mergers and Acquisitions (Season 1, Episode 5): CX with SG
07 Jul 2025
Contributed by Lukas
Mergers and acquisitions are transformative events, bringing together different organizations with unique ways of operating and engaging customers. Th...
Customer Experience Integrated Operating Model (Season 1, Episode 4): CX with SG
07 Jul 2025
Contributed by Lukas
The landscape of business is fundamentally changing. Organizations are moving beyond simply selling products, focusing instead on delivering comprehen...
Designing the Enterprise AI strategy (Season 1, Episode 2): CX with SG
07 Jul 2025
Contributed by Lukas
Every business today is looking at the potential of Artificial Intelligence. But moving from initial exploration to building a strategic AI practice t...
The journey from CRM to Customer Experience (Season 1, Episode 1): CX with SG
07 Jul 2025
Contributed by Lukas
The way businesses connect with customers has changed dramatically. Driven by rapid technological growth and evolving business models, we've move...