CIOs have traditionally overseen the design, development, and management of IT systems for the internal use of the CIO’s company. But as businesses become more technology-led, the CIO is being brought into the development of solutions that can be sold and marketed to other companies.In a survey of CIOs by IDC, 58% says they proactively identify business needs and opportunities, up from 28% the year before. 53% of CIOs are spending more time collaborating with LOBs in operations and product development this year. In this PodChats for FutureCIO, we are joined by Julio Bermudez, vice president for APAC for Amplitude to talk about this increasingly important role of the CIO as strategic advisor to business.PROPOSED QUESTIONS:1. How has the pandemic-induced increase in adoption of digital products changed the priorities of today’s CIOs?2. What are CIOs getting wrong in their digital strategies? 3. What then should CIOs focus on to ensure their digital strategies truly drive business value?4. Can you share some examples of companies with effective CIOs? 5. How can product data help CIOs continue to stay relevant and ensure business growth?

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