This week we dive headfirst into the latest bicycle hardware, geometry, and upcoming industry trends. We kick off by geeking out over the new Trek Domane. Has it's shift away from complex IsoSpeed systems, its lightweight design, and its progressive short-and-tall geometry paired with thoughtful stock specs like riser bars and shorter cranks, produced the greatest endurance the Domane should always have been? We then examine why endurance labels suffer from a marketing image problem, compare Western super-bikes to emerging direct-to-consumer options like Quick Pro, and break down why traditional metal and custom frames are becoming exotic, niche choices in an era dominated by carbon fiber and electronic shifting.Cycling has turned on it's head, could this be an opportunity for independent frame builders?182 The Marketing of Bike Geometry - How To Avoid The Modern TrapsRead more - Bike geometry 101: Find out why stack & reach are importantQuickPro BikesCannondale CAAD14 Team DreamIf you have any further questions for us, join the conversation at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.instagram.com/cyclingdemystified/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are you 'bike-fit curious'? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.foundation.fit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book in for a session and get your fit dialled in at London's premier bike fit studio.Looking for a bespoke bike, hand-built custom wheels or unique upgrades? Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.bespokecycling.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more info and for pro-level servicing.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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