While some in the tangible cycling industry may feel digitalisation is some¬thing of a woolly concept, it is becoming ever more embedded, not least in those electric bikes and in production. Don’t believe us? In the summer of last year, Velco officially became Shimano’s off the shelf IoT (Internet of Things) partner. Regular CIN Podcast Host Sean Lalley recently interviewed Johnny Smith, Co-Founder and CMO of Velco. Velco sells hardware and software for bikes, with the French and German company providing connectivity solutions for eBike brands. What this means for the industry includes preventative maintenance, greater security, fleet management capabilities and greater data…

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