In this episode of Data Driven Voices, Emma Storbacka is joined by digital marketing expert Jens Hård to break down one of the hottest topics in the industry: First-party data.With privacy regulations tightening and third-party cookies fading, businesses are at a crossroads. How do you build marketing strategies that truly connect with customers while staying ahead of the game? In this conversation, we unpack:What first-party data really means and why it’s gaining so much attentionThe death of third-party cookies and how it’s changing the digital landscapeHow companies can activate their data across channels for real business impactThe organizational shifts needed to unlock the full potential of data-driven marketingNo fluff—just insights, expert takes, and strategies you can apply right away. If you want to stay relevant in the future of marketing, this episode is a great listen!#FirstPartyData #MarketingStrategy #DataDrivenVoices #DigitalMarketing #Podcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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