What happens when you stop building your business the way everyone else says you should—and fully own your niche and your voice? In this episode, I sit down with Sarah Louie, aka The Hip Doc Sarah, to talk about what it really looks like to niche down, simplify your offers, and build a profitable online practice as a physical therapist. Sarah shares how she transitioned from traditional clinic work to online coaching, let go of a draining low-ticket membership, and created consistent $15–20K months by clarifying her messaging and selling with confidence—not complexity. We also unpack identity, comparison, and vanity metrics—especially navigating business growth while being married to an influencer—and what it means to build something that's profitable, sustainable, and fully yours. If you've ever worried your niche is too specific or your audience is too small, this conversation will challenge that narrative in the best way. Tune in to hear: Why Sarah chose to specialize in labral tears and hip injuries—and how niching down increased her impact What wasn't working in her membership model and why she let it go The exact shifts that helped her move from $6K months to consistent $17–20K months How simplifying her funnels and talking about her offer changed everything Why client wins and clear messaging convert better than complicated strategy What it really means to feel like a CEO instead of "just" a provider How building predictable revenue created emotional stability—not just financial growth Why a smaller audience can actually create deeper connection and stronger sales Connect with Sarah: @TheHipDocSarah Grab her free Empowered Runners Checklist—a quick, powerful breakdown of the top things she looks for in women who are truly ready to run strong: https://legacyrehabandperformance.com/empowered-runners-checklist Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

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