Digital Banking Pivots at the Credit Union of Colorado

As the digital space rapidly evolves, can credit unions access technology providers to fortify the journey forward? In the premiere episode of the Digital Banking podcast, host and Tyfone’s VP of Sales and Marketing Josh DeTar welcomes Mitch Rosenbaum and Lisa Mixon from the Credit Union of Colorado.As the credit union's Director of Project Management, Lisa has enjoyed learning everything about the industry over the last 10 years, especially the parts where she gets to connect with people and hear about their sides of the business. While her role is to assure everyone’s voice is heard and communication is clear across teams, Mitch, on the other hand, helps the credit union create messaging — and ensures they deliver on it.Though new to the credit union business, Mitch’s background in engineering psychology and marketing is useful as the Credit Union of Colorado aims to meet the developments of technology to create smoother digital banking experiences through artificial intelligence (AI). In this discussion about credit unions in the digital space, Lisa and Mitch provide insight into their process of pivoting their online experience, which Mitch says is partly, “measurement and understanding what our members are doing on those systems and where their pain points are.”Plus, they explain what it’s like to maintain company culture remotely (and during a pandemic), the middleware that will allow them to implement new technologies, the four phases of sophistication of AI and much more.

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