How Can Data and Applied Analytics Help Credit Unions Deliver a Better Member Experience in the Digital Era – Tim VanTassel from FICO

Tim VanTassel, a VP of analytics software organization FICO, has rich experience in consulting, financial services, and banking. He’s interested in data and applied analytics, which he finds incredibly important in delivering convenient member experience, especially when it comes to credit unions.In the latest episode of Digital Banking Podcast, he introduces the concept of FICO score, which is another brand of credit score widely used by lenders worldwide, but he also mentions other issues faced by credit unions and the process of their digitalization. Tim is focused on data, seeing them as an essential factor in user experience, loans, and sales.What will you hear?Through many interesting examples provided by both Tim and our host, Josh DeTar, you will learn about the FICO’s main goals, credit, members, behavior scores, sales relevancy, digitalization, and other concepts closely related to credit unions and member experience.Tim and Josh will also discuss the problem of transactional fraud, another field in which Tim excels. Can fraud affect one’s credit score even if people didn’t know they were victims? You’ll be surprised. 

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