Small credit unions face big challenges, but does that mean there’s no joy in running one? In this episode of The Digital Banking Podcast, host Josh DeTar sits down with Bo McDonald, Founder and President of Your Marketing Co., to unpack the reality of credit unions under $10 billion in assets. They dive into the importance of mindset, strategic decision-making, and why some small credit unions thrive while others struggle.Bo shares how personal experiences shaped his passion for credit unions and why telling their stories is critical for growth. He explains how smaller institutions can stay relevant by embracing technology, challenging outdated thinking, and prioritizing relationships over transactions. The conversation highlights examples of leaders who are pushing through obstacles to serve their communities.Josh and Bo also discuss the need for honest dialogue in the industry. From tough boardroom conversations to rethinking legacy systems, this episode is a must-listen for leaders who want to future-proof their credit unions while staying true to their mission.

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“What did the council decide on item 42?” — answered with the speaker and the moment.