In the latest episode of the Digital Banking Podcast, host Josh DeTar of Tyfone welcomed Robin Sims-Allen, Founder/CEO at Phoenix Marcus (TotalHER). The episode centered around how safer digital spaces could help women build businesses, protect their voices, and claim more control over their financial future. Robin explained that she built TotalHER after seeing how toxic, noisy, and performative social platforms had become for women trying to earn, connect, and speak plainly online.Robin said she wanted to create a space with more purpose and less friction. She described a platform where women could network, sell, collaborate, and ask for help without abuse, stalking, or pressure to game an algorithm. She also talked about product choices that put value first, including paid time, direct requests, and identity checks that traded some ease for more safety.Josh and Robin then tied that thinking back to banking. They said community financial institutions had a clear opening to support women entrepreneurs with trusted guidance, plain-English advice, and people who had lived the same path. Robin argued that women did not need more fluff. They needed clear answers, real support, and room to move.

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