In the latest episode of the Digital Banking Podcast, host Josh DeTar of Tyfone welcomed Greg Michlig, President and CEO of CU Insight. The episode centered on how credit unions communicate their value at a moment when search itself is changing, and what that shift means for advocacy, personalization, and the industry's smaller institutions.Michlig traced the pace of change back through decades of credit union history, from the arrival of internet banking to mobile deposit to today's AI tools. He argued that each wave looked like it would erase the branch, yet credit unions kept adding capability instead of replacing it. The conversation moved into advocacy, where DeTar and Michlig discussed the business lending cap that still limits credit unions and the growing need for associations to shape how AI models described and recommended credit unions, not just how search engines ranked them.From there, the discussion turned to personalization, and both men agreed that most of what the industry has called personalization so far has been decoration rather than capability. They closed the conversation by talking about the credit unions the industry cannot afford to lose, the small and community-based charters that build trust through people rather than scale, and by honoring the leaders who built the movement before them.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.