Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers. Jeff shares great insights into how we got to today's way that SEO (Search Engine Optimization) and SEM (Search Engine Marketing) work and how to unlock the machine that will get you team (or yourself) rethinking how to get found, and create great content. We talk about techniques, tools, and really have fun with how you can approach SEO and content as an individual or a business. Check out MarketMuse at https://marketmuse.com Connect with Jeff on LinkedIn at https://www.linkedin.com/in/jeffcoyle/ This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee

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