Show notes
Welcome to another episode of the Disruptors Podcast. In today’s episode, Rob interviews Barry Hearn, the Infamous Sporting Events Promoter & Founder of Matchroom Sport. Barry specialises in logistics and monetisation and has been hugely successful. He says that his success is composed of big breaks and luck. Rob and Barry discuss the details of Barry’s success in life and business. They talk about how he made it from rags to riches.
What is Barry’s secret to confidence? What happened and why he was able to succeed in life and became a multi-millionaire. They discuss all these details and a lot more insider secrets to Barry’s great life.
KEY TAKEAWAYS
Your 100%. Place in mind that you will eventually get there. You have to put yourself out there 100% in the expense of everybody else, wives, families, children, and friends. If you really want to succeed, you have to be relentless. In an aeroplane, what is the first instruction? Put on yourself first because you are absolutely no use to anybody if you are incapacitated. So, you put on yourself before you do your wives and children, and business, when you're growing a business, exactly the same. Look after yourself first. Then your family then your community.
Everybody in this world is different. And it follows therefore that everybody is better in everybody else at something. The sad part of that is they very rarely find out what that is.
The secret of luck. When you have your luck is making the most of it. So, we all get a break. Some people don't recognize when that break is. Some people don't see the opportunity, that's just inefficiency. But when you do, that would be a lot, then you really got to go for it and that's the maximization of the luck. And that’s' what really what Barry is good at.
Good reputation. You establish a good reputation. You operate with integrity. Sounds old-fashioned. You give people value for money, and you put a smile on people's faces. It is so much common sense. If everyone gets value for money, TV companies get ratings. If the sponsor gets exposure. If the puns got a great night out, is that not what we're trying to do anyway? So, just be better at it and do a better job. Work to make it work.
Stress. It is obviously an individual thing. Certain people react different ways. And no one can say they haven't had stress at some time because whether its family. People die and terrible things happen to you. But all you've got to do is remember that while you're here, everything is fine.
Sports. Sport is about occasions. Sports unite the whole country. It is the only time that it unites the whole country or the world. It transgresses any boundary. It creates memories and moments.
Social Media Marketing defines boundaries nowadays. Targeted market is a value to sponsors.
The most important thing about youngsters playing any sports is that they're happy and they enjoy it.
The ability to tell the truth. As he got older, he only ever tells the truth. And it's refreshing that he doesn’t really care how he tells it to or whom he tells it to.
Advice. Make sure you're busy. Make sure you're enjoying yourself. Make sure you're smiling. Make sure, hopefully, you're contributing. And last but mainly, be selfish. Be very selfish. Just make sure when you finish, you've given it a hundred percent. Win, Lose or Draw.
BEST MOMENTS
“Some people would criticize me for being only an accountant. And I think, they are missing the point that that is how you run a business.”
"I started off with Steve first 5 years. I think I taught him everything I could teach. And for the last 35 years, he's taught me more."
“The sad thing is a lot of people look in the mirror and ask themselves a question, why didn't it happen to me? Without understanding the reason why it didn't. And why it didn't is because you aren't focused enough or you didn't make enough sacrifices. People talk about sacrifices without really understanding what it is.”
“I have always been a dreamer and I have always been a predictor. Sometimes, I even get it right but, I mean my history was either a series of God-given big breaks or being just lucky.”
“My mom locked me in a room. And it was Monday to Friday and Sunday. But I could go out Saturday. So from 18 to 21, I didn't go out. But I learned every single line of every single book. So, there's no way I way, I was ever going to fail.”
“If you want something bad enough, you do it.”
“You make it work. You work to make it work... It is not perfect, but we can get better. And we won't stop trying to get better, and eventually, we look at ourselves and say we did a good job.”
“All I want is for people to say, ‘When’s the next one?"
“Don't waste a minute of your day... I don't waste a minute. And I enjoy every minute and if there's something I don't enjoy, I stop it straight away.”
“If I work hard enough, I can average over a hundred. If I average over a hundred, I can make a living. If you are not good, six months later you say, it’s not working out. Fair enough. You start seeing light at the end of the tunnel. And you just pray it’s not a train coming towards you.”
"The opportunity is there within the structure of most sports to progress if you have an ability. Unfortunately, in sports, it's a series of snakes and ladders. Early doors, there's an awful lot of ladders. Later on, you come across more and more snakes. And if you can negotiate, you're way past the snakes and just got the ladders, you will be a star my son, and if you don't, you will be normal."
“It all comes down to character.”
“Sometimes, it is good to know that we’re only human.”
“Business is exactly the same as sport. It is just another game. Don't get carried away with it. And you want to win. And the winning is what gets you up in the morning and drives you on.”
“Telling the truth is important. The most important person to tell the truth to is yourself.”
ABOUT GUEST
Barry Maurice William Hearn is an English sporting events promoter. He is also the founder and chairman of the promotions company, the Matchroom Sport. Hearn is involved in many sports, including pool, tenpin bowling, golf, table tennis, and fishing. He is currently the chairman of the Professional Darts Corporation. He was also until July 2010 the chairman of the World Professional Billiards and Snooker Association (WPBSA). Then, until July 2014, he was the chairman of Leyton Orient F.C.
During his teenage years, he ran some businesses from washing cars to picking fruit and vegetables. He was involved in snooker since 1974. He made plenty of money. He got a bit bored and went into boxing, and he went into other sports. He is married to Susan and has 2 children, Katie and Eddie. He almost went bankrupt around the early 1990s. He suffered a heart attack in 2002, and then he returned to become a multi-millionaire.
CONTACT METHOD
Website: http://www.matchroomsport.com/
Twitter: https://twitter.com/BarryHearn?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
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ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
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