Show notes
Welcome to another episode of the Disruptors Podcast. In today's episode, Rob interviews YouTube sensation and life coach, JP Sears. They discuss how to be an internet sensation, how to increase share-ability and the true meaning of authenticity.KEY TAKEAWAYSThe secret to creating this internet sensation. It is not just one secret. One secret is to put out a lot of videos that don’t do well. That's not at all saying like put out crap. It's, of course, do your best everytime, but it's pointing to the virtue of consistency. Not all videos will go viral. They’re not all going to be home runs. Don't think that the goal is for them (videos) to be home runs, yet makes the experience of having a lot of videos do reap well is to be very consistent with putting out work. And consistency is king when it comes to creative video content. Any kind of content, consistency is really important.
Three ingredients that tend to make videos do better or increase its share-ability:
Entertainment. Humour lines is an awesome form of entertainment. That's not everybody's authentic brand, I'm not saying that should be. Yeah, we all have some degree of entertainment ability that we have access to.
Self-awareness. Where you essentially get people in touch with what they think that they either didn't know, think or they haven't put words on it. So you see what's everybody's thinking whether they know they're thinking it or it's like a deeper thought. And then people just love that, like, ah cool!
Inspiration. If you can get people feeling inspired, feeling emotion especially on the inspired side of emotion, that's gonna make them want to watch your video more. It's gonna increase the chances of them clicking the shared button.
True Meaning of Authenticity. JP thinks being yourself is some of the wisest and most useless advice you could ever encounter because when someone says, be yourself, it doesn’t help you to be yourself. And a lot of us don’t know who we are. So, there’s like, how can I be myself when I don’t know who I am? With that said, being ourselves as much as we can even when we don’t know who we are, and being authentic means being true to our feelings. So, feeling our feelings when we’re feeling is part of being authentic. It’s not glorious, but it’s like if you’re sad, if you’re happy, or you’re joyful, don’t apologize for it. Be in those feelings.
Practical authenticity. Voicing your genuine perspective. Not trying to confirm. It’s being true to your perspective with your voice and being true to your feelings that are in your body. Period.
Humbleness. Knowing that you don’t know. It’s like all the answers are found within. And in reality, it’s like yeah not many answers are not gonna be found within and that’s maybe why there are other people in this planet: mentors, coaches, colleagues who have been where we’re going. They’ve been there before, so now’s a good time to ask who.
Self-efficiency. A blessing and a curse that’s so many entrepreneurs is self-efficiency. Sort of a, I can do it all and I will do it all attitude. You wanna be self-responsible, self-sufficient, resourceful but when we get glued in that, when like we start worshipping the religion of self-sufficiency, then we forget the exponential leverage of other people. Realizing like, I can learn in 10 minutes what might have taken that person 10 years to learn, in that can save me years of error which might cost me, cost me time, might cost me a lot of money, not to mention it might cost me revenue that I would never earn. As entrepreneurs, we got to figure out the humbleness and realize we need to ask, we need to have a beginner’s mind at times…
Get out the trap of comparison. We’re drinking the poison, and we don’t even notice that. Notice when you are criticizing others. We criticize others. Especially others that deep down inside maybe to surface level, we deem them more successful than us. But what makes us want to criticize them is we’re comparing ourselves to them, we feel bad. We maybe feel insignificant, so the outcomes the criticism, trying to make them less significant in our mind’s eye so that we don’t have to feel as insignificant. So notice yourself when you are criticizing someone. Step 2 is asking yourselves, what am I feeling insecure about right now? You are a human being. You are going to feel insecure about something. It’s not if but it’s what. What am I feeling insecure about right now? Don’t shame yourself for being insecure, but let it be okay feeling insecure.
Pessimism and Optimism. Pessimism is when we are dogmatically stuck in a negative point of view. I think optimism is when we’re dogmatically stuck in the positive point of view. And I think there is a huge downside to both.
Money. Money can be a spiritual tool when you can see how it connects to the rest of life. If people use money and use their relationship with money in a way that makes them more connected to other people, makes them more connected to other people around them, more connected to themselves, then yes, it’s a spiritual tool for you.
What it is to be happy? “To be happy is to be accepting of yourself, not for how you want things to be but how things are for you right now.”
Is happiness the right dream to chase? “No, because a lot of us don’t know what happiness is. I think a lot of us are chasing gratification but calling it happiness. And I think often times gratification subtracts happiness in our life, so we start chasing more of what we call happiness that’s actually gratification. So, we have less happiness in our life, and it can become a downward spiral until we’re gratified to the gills, but we have no happiness. So, I think chasing two things: self-acceptance and growth. For me, those are the pursuits that feel better to me.”
Best advice: “Nothing is as it seems. That’s taught me not to believe my beliefs, not to just dogmatically believe how things seem to be for me. It’s really taught me to be open-minded and open-hearted.”
Worst advice: “It is something I somehow fell into. Be like that person was a mindset I was in for quite a bit and it makes serve a purpose but ultimately it was pretty crappy advice that I was living even though it may never have been directly pulled to me.”
Blaming other people. “In America right now, we love to scapegoat everything into our president. I’m not a fan of his but I’m not a fan of blaming what we don’t like in our lives on him, so I think how people project themselves on to other people, that’s called blame. And don’t own their experience of themselves. They don’t see who’s looking in the mirror. Instead, they just see the mirror, don’t like what they see, and then blame the mirror for it. So, I think the solution for that is radical self-responsibility where when we look at what we don’t like about other people, even the president of the US, we have the wisdom and the humbleness to ask, what does this say about me?”
Disruptive. Disruptive means breaking normal. It can mean we become the human being instead of the sheep walking in the herd. And we break the norm. So it’s a pattern interrupt. And that could be by expressing our weirdness, our uniqueness, our perspective. I think there’s a lot of forms it could take. But it’s breaking normal. Normalcy is the worst disease that infects humankind and I think being disruptive is a beautiful cure for the worst disease there is.
Recent success impacted your life? “Things are always changing if I allow them too. In order to allow the growth to happen, I have to change. I have to adjust the centre gravity of my life. Our willingness to be uncomfortable to adjust and change to the tides of life now has been instrumental for me. I’m not going to claim to be perfect yet I’m actively doing my best to adjust and change.”
BEST MOMENTS“Entertainment. Self-awareness. Inspiration. Sometimes those are all very intertwined. People can feel inspired emotion because they're entertained and laughing, and they can feel.”
“Not to sound to cliche but the failure are incredibly valuable when you look back on and to gain the lessons and of course sometimes we fail and because it's uncomfortable we don't look back and soak in the lessons and therefore it's like we failed in it.”
“Searching for a truer version of ourselves, I don’t know of anything that’s maybe nobler than that. I think it’s beautiful.”
“The search becomes very fruitless when it’s only an intellectual endeavour. But if our search for authenticity includes action. If it includes risking living life through relationships, taking risks, one we’re inspired to start a new business, put something out on, you know, voicing our perspective, one that includes adventure, I think those are the components of the searching that really count a hell of a lot more than what’s going on in our brains… It’s not meant to be an intellectual endeavour. It’s meant to be a lived experience.”
“Something is only intelligent when we have the intelligence to discern when to pay attention to that source of intelligence. If we’re only paying attention to it, I think it’s gonna mislead us.”
“Wisdom is knowing what you don’t know. Learning is you learn more and you start to become aware of what you are unaware of, and that’s why I think if one doesn’t have humbleness and compassion to say, and it’s okay, it can be… the fires of the ego can really burn us where we get more and more insecure knowing how much we don’t know.” - British Proverb
“Comparison is a lethal poison that nobody other than us is going to inject into ourselves.”
“The most common denominator of successful people both in internal success and external success is they ferociously learn from other people. The hunger to learn.”
“Realistic thinking is ideal. Seeing the positive point of view from the negative point of view is freaking helpful.”
“I think we want to acknowledge the extremes so we’re better in form so we could find the place of balance in between.”
ABOUT GUESTJP Sears is a YouTuber, he’s a comedian, he’s an emotional healing and life coach and an author and speaker. He shot to fame a few years ago because he has this very dry, satirical videos, and he started to go viral. His videos include “If meat eaters acted like vegans” and gluten-free satire videos. Tony Robins and Gary Vaynerchuk fan and video-based satires. And he’s just gone huge, tens of millions of views on social media. He’s a very unique person. He explains how and why he started making his youtube videos, how he made them go viral, and how he started his coaching business.CONTACT METHODIG and Facebook Handles: @awakenwithJP Awaken With JP Sears Show Podcast: https://itunes.apple.com/us/podcast/awaken-with-jp-sears-show/id1436938686?mt=2
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Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
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