If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos.ㅤBest Moments:(01:32) Why year-end is the best time to send “letter-style” emails from an executive(02:00) How a “note from the founder” subject line boosts open rates by 40%(03:00) The secret power of “verification” emails for reengagement(04:24) Subject line examples that actually make people click again(06:15) Jay’s unexpected love story with Spirit Airlines(07:41) The mystery of people who immediately use the plane bathroomㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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