Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn’t hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without burning out her audience. Jay Schwedelson is all in on her playbook, and after this, you might be too.ㅤSubscribe to Amy’s newsletter for weekly marketing tips that actually move the needle: https://www.amyporterfield.com/newsletterListen to The Amy Porterfield Show for deep dives on webinars, course creation, and smarter digital strategies: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545ㅤBest Moments:(02:43) Why “webinar” is killing your sign-ups—and what to call it instead(05:30) The simple live bonus that gets people to actually show up(07:01) How often you should email between sign-up and go-live(08:00) Why 7 days (not 2 weeks) is the sweet spot for promotions(09:45) How to create “pre-launch breadcrumbs” that boost conversions(14:15) What to do with all the people who don’t show up live(17:15) Why she charges $37 for bootcamps—and gets 25% conversions(20:45) How small events with specific goals outperform big ones(23:10) Shrinking her audience on purpose (and making more money doing it)(27:00) The one event mistake she keeps making—and how to fix itㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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