In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients. He provides tips for optimizing the start of the subject line, such as:Including the offer or main message at the very start of your subject linesStarting with a number (avoiding numbers ending in zero or five)Capitalizing the first wordUsing brackets to enclose critical messagesConsidering the use of emojisThese simple tips can increase your email open rates by over 20%.So if you're ready to improve your email marketing programs, tune in for this episode!Follow Jay Schwedelson on LinkedInCheck out Guru Events

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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