In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.=================================================================Guest Bio:Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers. Connect with Marco on LinkedInConnect with Jay on LinkedIn=================================================================Best Moments:(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities(09:17) Smaller brands can also advertise through retail media networks (11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands =================================================================PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

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