In this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.=================================================================Best Moments:(00:40) The holiday season as a marketing gift(01:54) Introduction to the Spotify Wrapped concept(02:59) Statistics on recap-style content effectiveness(03:17) Examples of recap-style content for marketing campaigns(05:08) Using recap content for social media engagement(06:28) Introduction to Marigold's loyalty program optimization guide(07:22) "Since You Didn't Ask" segment on family gatherings and awkward conversations(08:49) Discussion on whether to tell someone about food in their teeth(09:55) Jay's anticipation of his own Spotify Wrapped=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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