In this episode of Do This, Not That, host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns.=================================================================Best Moments:(01:07) Why marketing performance is poor in early January(01:51) Data on email click-through rates in January(03:17) Increased unsubscribe rates in early January(04:14) Effective content types for January marketing(05:12) Examples of successful list and checklist content for B2B marketing(05:59) Examples of successful list and checklist content for consumer marketing(06:37) Introduction to Marigold, the podcast sponsor(07:32) "Since You Didn't Ask" segment: A personal anecdote about a social interaction=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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