In this episode of Do This, Not That, host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh.=================================================================Best Moments:(00:40) Introduction to the habituation effect in marketing(02:20) Research findings on advertisement effectiveness decline(03:14) Examples of overused webinar email templates(04:56) Suggestion for a rotating template system(07:11) Promotion of Marigold's 2025 Consumer Trends Index report(08:04) Personal anecdote about a pharmacy experience(09:45) Commentary on the TV show Love is Blind=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related