In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience. =================================================================Best Moments:(00:43) Introduction of Amy Porterfield and her achievements(02:06) Discussion on webinars and their effectiveness(03:55) The “boot camp” strategy for webinars(07:48) Tactics to increase webinar attendance(11:41) Rebranding from “webinar” to “masterclass”(12:38) Amy’s return to in-person events post-COVID(14:50) Sharing personal experiences on her podcast(17:26) Amy’s decision to rebrand her podcast(24:14) The future of content creation and podcasting (moving toward video)(25:22) Announcement of Amy’s role at the upcoming Eventastic virtual event(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic=================================================================Guest Bio:Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation—teaching over 90,000 students—and has grown her business from zero to more than $100 million in revenue. Amy’s podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.AMY Has a NEW Podcast! 'The Amy Porterfield Show:The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.With unprecedented dives into the playbook that runs her business… and candid conversations with experts, leaders, and unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom.Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/And FOLLOW Amy on Instagram: @AmyPorterfield =================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025...

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