In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more.Main Discussion Points:- Why generic "best time to email" advice doesn't work- Separating your audience into "early riser" vs "midday warrior" industries- Consumer email engagement broken down by generation- How the optimal send time changes for newsletters vs offers- Sending emails "off the hour" to stand out- The importance of benchmarking your email performanceAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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