In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.Main Discussion Points:- Using mystery and exclusivity in subject lines can lift open and click-through rates- Suspense is an effective tactic to stand out and drive engagement- Suspense offers drive 40-50% higher click-through rates- Starting subject lines with "exclusive" lifts open rates by over 20%!!SPOILER ALERT!!Jay's Love is Blind Couple Predictions:- AD and Clay: Will NOT get married- Amy and Johnny: WiILL get married- Chelsea and Jimmy: Will NOT get marriedRemember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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