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Do This, NOT That: Marketing Tips with Jay Schwedelson

EP. 98- LinkedIn TV? HAPPY GILMORE 2? I What's Up THIS WEEK

09 Apr 2024

Description

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel.Main Discussion Points:- LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn's capabilities for both B2B and consumer marketing.- Meta (Facebook) is expanding its AI labeling policy to append "made with AI" labels to any content detected as using AI, similar to YouTube's recent changes. This helps users identify what content is real vs. AI-generated.- You can text yourself or others just an airline's two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc.- A Legally Blonde TV series is coming to Amazon Prime.- Adam Sandler confirmed a Happy Gilmore sequel is happening.SNAG A SPOT WHILE THEY'RE STILL AVAILABLE! Register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!If you want to check out their latest piece of content, "Email Always Comes First," click here!

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