In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss Instagram strategies for B2B marketing. They share tips on how to effectively use the platform to grow your brand and engage with your audience, covering topics such as algorithm preferences, Reels, hashtags, and the importance of video content.=================================================================Best Moments:(01:44) Jay's inquiry about Instagram for B2B marketing(02:16) Daniel's overview of Instagram algorithm preferences(03:00) Tips for creating and posting Instagram Reels(03:48) The importance of using hashtags and music in posts(04:38) Strategies for static posts on Instagram(05:22) The emphasis on video content across platforms(05:54) How to share podcast clips on Instagram(06:29) The significance of shareable content and engagement metrics(07:23) Techniques for maximizing story views and engagement(08:22) Comparing Instagram to LinkedIn for B2B networking(09:25) Closing remarks and podcast recommendations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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