In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.Email Chris at [email protected] Check out Sessionboard at https://www.sessionboard.com/Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/Best Moments:(01:35) Chris explains his background and how Sessionboard was created(03:13) The Google E-E-A-T algorithm and why it matters to marketers(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months(07:08) Statistics showing the effectiveness of influencer marketing in B2B(08:48) The shift from transactional speaking engagements to ongoing brand partnerships(10:20) Why smaller companies need to invest in brand ambassadors too(11:41) Overview of Sessionboard's platform and capabilities(13:31) Jay's endorsement of Sessionboard for event management=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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