200 Episodes Later, Earned Enters Its Next Chapter
episodeTranscript
jump: chapters · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
Why is creator marketing still shaping its playbook?
Creator marketing is still finding its shape. There's no established playbook, no decades of received wisdom, which is exactly why marketers are so hungry to learn from each other. Earned is where that conversation lives.
Every episode, we go deep into the decisions and hard-won lessons behind the moves shaping the creator economy.
Where we discuss what's
working,
not what sounds good.
How does Joy Ostenloy describe scaling creator partnerships safely?
where it stops being theoretical and starts being useful. I'm Joy Ostenloy, Vice President of Customer Success of North America here at Creator IQ. I cover creator partnerships, including how to scale safely and operationalize relevance.
Jen Cho, Chief Customer Officer, digging into how global brands elevate and mature their paid media, build greater marketing into core strategy with the people behind the category's biggest moments.
Tim Sobey, Chief Partnerships Officer.
What insights does Tim Sobey share about measurement and platform ecosystems?
Measurement, platform ecosystems, the infrastructure that makes this scale.
And I'm Ashley Waxman, Vice President of Brand Marketing. I'm here for the marketer-to-marketer conversations, the ones you usually only get one-on-one. Different guests, different angles.
One thing in common.
How will the new host lineup transform Earned’s marketer‑to‑marketer conversations?
At the level of detail you'd only get one-to-one.
This is Earned, a new chapter. Let's get into it.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
4 chapters
1
Why is creator marketing still shaping its playbook?
0:00–0:22
2
How does Joy Ostenloy describe scaling creator partnerships safely?
0:22–0:49
3
What insights does Tim Sobey share about measurement and platform ecosystems?
0:49–1:05
4
How will the new host lineup transform Earned’s marketer‑to‑marketer conversations?
1:05–1:11
More from Earned: Unlocking the Power of the Creator Economy
What Cannes Lions 2026 Revealed About the Future of Creator Marketing
From Reach to Relationship: Why the Future of Creator Marketing Is Customer Experience
What Heritage Brands Can Learn From the Creator Economy, According to Gap Inc.'s Damon Berger
Why Lived Experience Is Every Creator's Competitive Advantage With Fola Amudipe
Chase Fitzgerald on the Evolution of Creator Relations, Measurement, and Modern PR