Entry & Exit - Inside the Security & Fire Industry
Episodes
How to Close High-Ticket Deals Using Sales Psychology
22 Apr 2026
Contributed by Lukas
Sales isn’t about talking more—it’s about understanding why people say yes.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble...
Why Burglar Alarms Are Dying (And What’s Replacing Them)
17 Apr 2026
Contributed by Lukas
Burglar alarms aren’t dead—but they are being replaced.In this episode of Entry & Exit, Stephen Olmon and Collin Trimble break down how ...
The Exact Security Tech Stack We’d Use to Scale to $10M
15 Apr 2026
Contributed by Lukas
If you’re building a security business, the biggest mistake isn’t picking the wrong tools—it’s building a stack that doesn’t scale.In this e...
Is AI Replacing Security Operators? (ISC West Breakdown)
08 Apr 2026
Contributed by Lukas
If you’re in the security or life safety industry, the biggest shift happening right now isn’t incremental—it’s foundational.In this episode o...
The Exit Playbook: How to Structure a Business Sale for Maximum Value
01 Apr 2026
Contributed by Lukas
If you’re thinking about selling your security or life safety business, the biggest mistake isn’t timing—it’s misunderstanding your options.In...
How to Prioritize Growth: A Roadmap for Scaling or Selling Your Service Business
25 Mar 2026
Contributed by Lukas
If you’re trying to grow a security or life safety business, working harder isn’t always the answer. More often, the real bottleneck is structure....
AI + International Talent: The Hidden Lever Behind Fast-Growing Service Businesses
18 Mar 2026
Contributed by Lukas
If you’re trying to scale a security, alarm, or fire business… the biggest unlock might not be more techs or more sales.It might be how you struct...
If You’re in Sales, Watch This (How Top Reps Actually Win Deals)
11 Mar 2026
Contributed by Lukas
If Your Sales Team Is Busy but Still Missing Quota, This Is Why Most sales reps don’t have an activity problem. They have a process problem.In this...
How We’d Spend $50K on Marketing in 2026
04 Mar 2026
Contributed by Lukas
If You Had $50K to Grow Your Business, Where Would You Spend It?If someone handed you $50,000 to grow your company today… where would you put it?Pai...
How to Turn Your Service Department Into a High-Margin Revenue Engine
25 Feb 2026
Contributed by Lukas
Waiting for things to break is not a growth strategy.Most security and life safety companies rely on inbound service calls and hope the phone rings. B...
Your RMR Is Leaking — Here’s How We Fix It
18 Feb 2026
Contributed by Lukas
Getting that sweet, sweet RMR under contract is only good… if you can keep it.Most security and life safety companies obsess over selling monitoring...
The RMR Playbook for Alarm, Security, and Fire Businesses
11 Feb 2026
Contributed by Lukas
In this episode of Entry & Exit, hosts Stephen Olmon and Collin Trimble (Alarm Masters, Houston) break down how security, alarm, fire, and life sa...
How Great Sales Reps Win Deals: Budget, Authority, and Urgency
04 Feb 2026
Contributed by Lukas
How do you improve your sales reps without turning them into product-pitch robots?In this episode of Entry & Exit, hosts Stephen Olmon and Collin ...
Why Cash Accounting Fails as Service Businesses Scale
28 Jan 2026
Contributed by Lukas
Most service businesses don’t fail because they lack growth—they fail because their financial systems break under scale.In this episode of Entry &...
How Smart Security Companies Scale Past $3M: KPIs, Talent, and Budget Discipline
21 Jan 2026
Contributed by Lukas
Most security & life-safety companies don’t get stuck because they lack hustle—they get stuck because they lack measurement.In this episode of...
How to Scale a Sales Team in Security (What Actually Works)
13 Jan 2026
Contributed by Lukas
How do you scale a sales team inside a security or life-safety business—without hiring too fast, burning cash, or building a “hope-based” sales ...
Buying a Business? Don't Make These Mistakes in the First 90 Days
07 Jan 2026
Contributed by Lukas
Avoid expensive post-close mistakes by running a calm, disciplined first 90 days after acquiring a security or life-safety business.In this episode of...
Due Diligence After LOI: The First 7 Days That Prevent Post-Close Surprises
31 Dec 2025
Contributed by Lukas
Avoid expensive post-close surprises by mastering the first seven days after signing an LOI.In this episode of Entry & Exit, hosts Stephen Olmon a...
Lee Odess: Why Physical Security Is Becoming an Enterprise Software Business
17 Dec 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble sit down with Lee Odess for a wide-ranging, no-nonsense conversation about the forces reshaping the security an...
RMR: The 8th Wonder of the Security Business (Here’s Why Buyers Pay More)
10 Dec 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble go deep on recurring monthly revenue (RMR) in the security and fire-alarm industry—why it’s the heartbeat o...
The $1M Service Department Mistake Most Owners Make
03 Dec 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble tackle one of the most misunderstood parts of a security & fire-alarm business: the service department. Too...
Buying a Business? Here’s How to Find a Deal That Isn’t Trash
26 Nov 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble get tactical on the question they hear nonstop: “How do you actually find deals worth buying?” After seven ...
Buying a Business and How to Merge Successfully
19 Nov 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble lay the groundwork for M&A in security & life-safety, how to buy your first (or next) company without b...
The Hidden Secret to Faster Quotes and Higher Margins
12 Nov 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble break down how to fix the bottleneck that strangles growing security & life-safety companies: design and qu...
How To Make Your Business Run Without You
05 Nov 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble unpack how technology builds sellable, scalable security & life-safety companies. They reveal how connected...
How to Build a Security Company That Actually Closes New Deals
29 Oct 2025
Contributed by Lukas
Hosts Stephen Olmon and Collin Trimble get practical and tactical on winning new logos in security & life-safety. They break down how to niche you...
The Secret to Growing a Security Company Fast!
22 Oct 2025
Contributed by Lukas
Welcome to Entry & Exit — the Owned and Operated series for builders in security & life-safety. Hosts Stephen Olmon and Collin Trimble break...
How the Best Security Integrators Hit $10M and Keep Growing
15 Oct 2025
Contributed by Lukas
Welcome to Entry & Exit — the Owned and Operated series for builders in security & life-safety. Hosts Stephen Olmon and Collin Trimble lay o...
How to Build, Scale, and Sell a Security or Fire Protection Business
08 Oct 2025
Contributed by Lukas
Welcome to Entry & Exit — the new Owned and Operated series for builders in the security & life-safety world. Hosts Stephen Olmon and Collin...