I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more.In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition.Topics covered:The difference between email newsletters and email marketingWhy newsletter is not going away anytime soonDo younger people have a different relationship with emails?How to set the right goal for your newsletterDesigning your newsletter’s value propositionHow to do customer research by “stalking” your audienceWhy consistency is everythingWhat Josh thinks marketers should learn for the next 5, 10, and 50 yearsResources mentioned:For The Interested NewsletterNewsletter Creators Facebook GroupNew Line CinemaSubstack1000 True Fans by Kevin KellyTim Ferriss podcast5 Tactics I Used To Get 25,000 SubscribersThis Is Not A T-Shirt by Bobby HundredsSpotify for ArtistMikael Moore on Using Your Identity to Stay FreshJanelle MonáeJidennaMarketing ExamplesMarketing Examples Twitter***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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