An In-Depth Guide to Content Marketing for Long-Term Growth

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget?Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy.Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.Topics covered:Why you should go after the top of your funnel vs. optimizing for conversionsHow content marketing impacts your sales funnel and drives long-term growthWhy you have to validate data before you create any piece of contentHow to get into your target buyer’s head to find out exactly what they’re searchingWhy most of your content shouldn’t be about the products you sellThe effective way to search for keywords based on an intent to buyPrioritizing low difficulty keywords vs. high difficulty keywordsWhy you shouldn't rely on blog posts to learn about new strategiesResources mentioned:The World's Most Effective B2B Marketing CampaignEmail Signature Generator by HubspotAhrefsSEMrushHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)Skyscraper Technique by BacklinkoBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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