I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively.Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants.Topics covered:The importance of customer researchEstablishing credibility and customer trustHuman behavior and irrationalityWhy growth hacking is bullshitThe buyer’s journey and helping customers make an informed decisionCustomer research techniquesIdentifying your real competitorsEffective messagingResources mentioned:How to Do User Research (Even if You’re on a Budget)Good FunnelPredictably Irrational by Dan ArielyListon Witherill’s Buyer Insights CourseThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutInfluence by Robert CialdiniNobody Wants to Read Your Sh*t by Steven PressfieldAlex Blumberg’s Storytelling CourseBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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