I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Who are social media influencers and how can they help your business?In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.Topics covered:Why influencer marketing isn’t really a new trendHow to avoid negative influencer partnershipsWhat steps to take when creating a social media campaignWhy campaigns start with your customer (and not influencers)How to identify the right creators for your audienceWhat to say in your first outreach and how to stand outThe future of influencer marketing and brand relationshipsResources mentioned:August UnitedLumanuGrin.coPurple CowHey, Whipple, Squeeze ThisThe Storytelling EdgeContagiousCall To Action Conference by UnbounceMarketing Over CoffeeTyler Farnsworth on TwitterTyler on LinkedIn***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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