I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***It’s time to stop viewing your business as a funnel.If you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model.Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation.Topics covered:Why not all companies function as a traditional sales funnelThe 2 biggest mistakes you can make when looking at your “word of mouth” growth loopWhy it is important to continue to layer new growth loops into your business modelExamples of commonly used growth loopsThe 3 major factors that create a successful growth loopThe easy first step companies should take when analyzing growth loop modelsChoosing between highly diversified growth loops or expertise in one growth loopHow to identify your growth loop’s most impactful point of leverageSome insightful career path advice for marketersResources mentioned:ReforgeAARRR MarketingPinterestSurveyMonkeyTechCrunchProduct HuntHacker NewsFacebookUberLyftYouTubeGoogleAdsZyngaClearBrainMadKuduAmplitudeDrift + SegmentCasey WintersAndrew ChenElena VernaFareed MosavatDarius ContractorBrianbalfour.comSurveyMonkeySlackHow to Address Your Customer's Most Serious Concerns & Improve ConversionsCategory Creation: 4 Reasons to NEVER Do It***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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