How Long-Term Marketing Can Help You Generate More Profits

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How can long-term marketing help you generate more profits than growth hacking?Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.Topics covered:Dealing with ADHD as an adultLearning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe inLong-term marketing instead of growth hackingSpecialization and narrowing target market for startupsSuccessful content and long-term marketing strategiesConnor’s hiring practicesAdvice for future marketers and learning to say noResources mentioned:The Tao of Warren Buffett by Mary Buffett and David ClarkGrowth HackersHidden Champions by Hermann SimonGood Strategy, Bad Strategy by Richard RumeltGood to Great by Jim CollinsStratechery  SaaStrFarnam StreetTrust me I’m Lying by Ryan HolidayNothing Ventured Blog from Phorest***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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