I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool.If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.Topics covered:Why competitive analysis mattersAvoiding blanket statement “best practices”Personalized internet marketingHow to identify your competitorsNetworking and talking to marketers and SaaS customersSpecific tactics of competitive researchUnderstanding brand voice and storytellingCassandra’s recommended marketing resourcesResources mentioned:Rival IQOptimizelyMozHubSpotOn Writing Well by William ZinsserThis American Life podcastSocial Physics by Alex PentlandHow to Compete With Big Brands Even With Very Few ResourcesHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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