I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***If you’ve ever considered using paid ads to generate revenue, this episode is for you.The trick is to make your ad stand out. But how do you do that amidst the noise of the internet?This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing.Her fascinating interview will make you rethink everything you thought you knew about ad campaigns.Topics covered:The definition of interruption marketingThe benefits of long-form copy and why Sarah is such a big fanMaking copy the conversation that people want to readUsing long-form copy to inform and educateWhy you should interrogate your customers and turn their answers into an adRecognizing angles in client stories and how to use them in your copyTeaching the public something new with your copyTalking to your customer's customers and what questions to ask themHaving someone else to write the copy to ensure you have communicated properlyResources mentioned:Strategyzer3 Steps to Write Copy That Converts with Joanna WiebeCopyhackersMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathThe Jelly Effect - Andy BoundCatch Me If You Can - Frank Abagna***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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